Fact: 50% of North American women have natural wave or curl and this hair type intimidates many stylists because it's fragile, prone to frizz and unpredictable.

Fact: Shying away from curly hair clients is bad business, because they are product junkies!

Fact: Using zigzag sections to create deconstructed curls is one of may ways into a curly hair client's heart.

Fact: When in doubt - Pinch and Talk!