Few haircuts have stood the test of time like the bob has. Exuding confidence, the appeal of this cut also lies in its ability to be customized from client to client and season to season, the bob haircut continues to trend. And in recent seasons, a new variation has stolen the spotlight: the Italian Bob.
This look originally gained popularity following the second season of the hit series The White Lotus—which was filmed in Sicily. While it gained traction from its star Simona Tabasco rocking the look, this shape has continued to gain popularity due to a balance of polish and ease that today’s clients are craving.
“It’s the heavier, full, chunky perimeter and lack of layers that set this bob apart from others,” says Teresa Romero, Creative Director for Sam Villa® and Artistic/Education Director for Jose Luis Salon. “The weight and volume at the ends draw attention to the chin and jawline, creating a bold yet soft silhouette.”
What Is the Italian Bob?
The Italian Bob haircut is a one-length bob with minimal layering and a dense, heavy finish at the ends. It typically hits right at or just below the chin and can be worn with or without fringe. Whether flipped out, curved under, or air-dried with natural texture, this look creates maximum impact with minimal effort.
The beauty of this look lies in its simplicity. It’s designed to fall naturally, with fullness that flatters the jawline and creates a lived-in vibe. As Romero says, “This cut is low-maintenance and can usually be styled with little to no effort. Plan to get it touched up every 6 to 8 weeks to maintain the shape.”
How to Cut the Italian Bob
Precision is key when cutting any bob, but especially one with a strong weight line like the Italian Bob. For the cleanest finish and best natural fall, here’s how Romero recommends cutting it:
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Use low tension when cutting the perimeter—especially if the goal is to allow the hair to drop naturally when air-dried.
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On wet hair, the Sam Villa Classic Series 5.5” Shear offers control for blunt lines.
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Or when cutting dry, use the Sam Villa Signature Series 7” Dry Cutting Shear to enhance movement and weight. This shear is also ideal once hair is dried and styled to refine, texturize and ensure a precision finish.
Pro Tip: If your client has a low neckline, consider shaving the neck to keep the shape sharp. For finer or low-density napes, avoid removing too much to preserve a heavy, full weight line.
Styling the Italian Bob
Whether your client wants a casual, air-dried finish or a sleek editorial vibe, the Italian Bob hairstyle can do either.
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For natural, tousled texture:
Use the Sam Villa Pro Results 3-in-1 Blow Dry Hot Brush to add a soft wave or a slight flip at the ends. The combo of hot brush and airflow delivers shape, shine, and movement in one easy step. -
For a smooth, polished look:
Reach for the SLEEKR® Professional Flat Iron. It smooths and gives you control when adding a bevel to the fringe or ends.
This cut is especially ideal for clients looking for a low-maintenance bob haircut that still looks intentional. Whether flipped out for a retro moment or tucked behind the ear for something softer, the Italian Bob is ideal.
Shop The Tools:
Sam Villa Classic Series 5.5” Shear
Sam Villa Signature Series 7” Dry Cutting Shear
Sam Villa Pro Results 3-in-1 Blow Dry Hot Brush
SLEEKR® Professional Flat Iron
Why Tools Matter: Precision Meets Comfort
Behind every successful bob is the right tool. Shorter cuts demand control, especially when working close to the face or neckline. That’s where ergonomic tools can make all the difference:
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Use shorter shears for tighter control.
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Try a swivel shear like the Sam Villa Signature Series Swivel Shear to reduce fatigue and enhance maneuverability. Its rotating thumb and ergonomic design help stylists maintain healthy posture while working with maximum precision.
Credits: Hair, Makeup, Photographer/Teresa Romero; Model/Mercedes
