The '90s Blowout Is Back—Here’s How to Get the Look

From the fashion to the cuts and especially the styling, the 90s have continued to have a big influence on trends. And this season the 90s blowout is making a big comeback. From supermodel volume to soft, bouncy movement, a full finish is ideal to add glamour without looking overdone, and it’s wearable across a variety of hair types, lengths, and textures.

This look is rooted in more than just hot rollers and round brushes—it starts at the cut and continues with styling. With strategic techniques like invisible layers and built in texture to blow-drying tips and tools to easily add volume, this is how to style the 90s blowout trend in 2025.

What Is the 90s Blowout?

With volume at the roots, movement through the mid-lengths, and a clean, polished bend at the ends. The 90s blowout hairstyle is all about fullness and movement. You’ll often see it paired with face-framing layers or curtain bangs, but the foundation is always the same: weightless volume and bounce with a smooth, glossy finish. And while the styling plays a huge role, this look starts with the cut.

Invisible Layers = Volume Without Losing Shape

A great blowout begins with a great haircut—and that’s where invisible layers come in. Ideal for guests who want more lift without sacrificing length or density, invisible layering adds internal movement while maintaining a strong perimeter and can be worked into any cut.

“Invisible layers create a shorter shape inside a subsection to build visible volume without dramatically changing the shape of the cut,” explains Jesse Linares, Sam Villa ArTeam Member.

How to Cut Invisible Layers:

Section Strategically
Isolate the crown by taking a curved section from the high point of the head to the center back and repeat on the other side. Use Sam Villa Dry Sectioning Clips to hold sections cleanly.
Randomize for Seamless Blending
Use the guide tooth of a Sam Villa Signature Series Long Cutting Comb to create zigzag parts and isolate small sections you won’t cut. This keeps layers “hidden” while adding interior dimension.
Choose Vertical or Horizontal Cutting Angles
- Vertical = Creates a scoop-like shape and concavity. Great for movement.
- Horizontal = Builds volume against itself without creating collapse in the interior.
Use the Right Shear
The Sam Villa Signature Series InvisiBlend Shear is the go-to for this technique to remove weight without harsh lines.

Add Texture to Blunt Cuts—Without Sacrificing Shape

Texture is the secret weapon behind every great blowout. If your guest has a blunt bob or heavy ends, a few smart texturizing techniques can create the movement needed for a voluminous style.

Here are four ways to add texture using Sam Villa tools:

1. Point Cutting

Use a slide cutting shear like the Artist Series Slide Cutting Shear .
Cut just the ends for soft texture and better blend.

2. Slide Cutting

Ideal for debulking from the inside out.
Adjust the angle for a stronger or more subtle statement.
A blending shear like the Signature Series InvisiBlend Shear creates an ultra-soft finish.

How to Style a Voluminous 90s Blowout

The blowout is where this look really comes to life—and fine or flat hair types benefit the most from a few strategic steps.

Step 1: Rough Dry First

After applying a heat protectant, remove the nozzle from your dryer and blast dry to about 80%. This expands the cuticle and adds body.

Step 2: Apply Volumizing Product

Use Redken Root Lifter Volumizing Spray at the roots from back to front for even lift.

Step 3: Blow Dry with a Round Brush

Attach the concentrator nozzle and use the Sam Villa Signature Series Thermal Round Brush to set volume, especially at the crown.
Work in sections, over-directing at the root for lift and curl at the ends.

Step 4: Polish and Set

Use the SLEEKR® Professional Flat Iron on dry hair to add shine and shape.
Finish with R edken Brushable Hairspray for flexible hold and humidity resistance.

Pro Tip: For even more bounce, pin the curls to cool after styling, then release and brush out with a boar bristle brush for that iconic 90s blowout finish.