Essential Series Blow Dryer
Get luxurious, touchably soft hair with less static and frizz. This sturdy, hair-friendly ionic dryer protects your hair’s health and vibrancy. Negative ions neutralize static, minimize flyways, and lock in moisture for ultra-sleek hair that’s easier to style. Your dryer comes with two precision concentrator nozzles that let you direct the airflow right where you want it.
Features
- Advanced ceramic & ionic technology for more shine with less frizz and a softer finish
- Professional and durable 1750w AC motor for a quick, powerful blow-dry
- Variable speed & temperature controls (front switches suitable for any grip)
- Cool shot button to set your style in place
- Ergonomic design for easy handling and maximum control
- Includes 2 precision concentrator nozzles
- Professional 9 foot cord length for convenient styling (extended cord strain relief for increased durability and flexibility)
- Removable filter twists to unlock for easy cleaning
- For use in the US, Canada and Mexico only. We regret we are unable ship this dryer outside of North America
- Made in Italy
More Information
SKU: 50020
Color: Black
Handle Design: Classic Series
Warranty
Please visit our Support Center for information on our Warranty Policy and Return/Exchange Policy.
ESSENTIAL SERIES
BLOW DRYER
The Essential Series Blow Dryer delivers a faster, easier blow-drying experience and stunningly beautiful results.


Softer, Healthier Hair
Get luxurious, touchably soft hair with less static and frizz. This gentle, hair-friendly ionic dryer uses less heat than a traditional blow dryer to protect your hair's health and vibrancy

Comfortable, Easy Styling
Blow-dry and style your hair in comfort with this light, ergonomic tool. It's easy to use and gentle on your shoulders and arms. The compact size makes it perfect for travel.

Accessible Value
Perfect for students, new stylists, and stylists on a budget, the Essential Series Blow Dryer delivers professional results at an affordable price point.
Product Details
Beautiful Blowouts in Less Time
“I love spending hours blow-drying my hair,” said no one ever. Save styling time (and get out the door faster) by reaching for this powerful ionic blow dryer. It makes the water in wet or damp hair evaporate faster by breaking apart the water particles. This can cut your drying time in half! You’ll notice a difference instantly (especially if your hair is long, thick, and/or curly). Choose the perfect speed and heat level for YOUR hair with the variable speed and temperature controls.
Softer, Healthier Hair
Get luxurious, touchably soft hair with less static and frizz. This gentle, hair-friendly ionic dryer uses less heat than a traditional blow dryer to protect your hair’s health and vibrancy. Negative ions neutralize static, minimize flyways, and lock in moisture for ultra-sleek hair that’s easier to style. Your dryer comes with two precision concentrator nozzles that let you direct the airflow right where you want it.
Luminous Shine
Want glossy, silky strands that shine like diamonds in the sun? The secret is to use a blow dryer with ionic technology. It tightens and polishes the hair’s cuticles for a satiny-smooth, high-shine finish. For even more luster, use the cool shot button to lock in your style after blow-drying.
Comfortable, Easy Styling
Blow-dry and style your hair in comfort with this light, ergonomic tool. It’s easy to use and gentle on your shoulders and arms. The compact size makes it perfect for travel (within North America only). A professional 9-foot cord gives you plenty of space to work.
Salon Quality at Home
Create beautiful body and volume, bouncy curls, or sleek and polished straight hair in the comfort of your home. The durable Essential Series ionic blow dryer requires less drying time per blowout, so it has a longer lifespan than most traditional dryers. Your blow dryer is an important investment in your hair’s health and beauty, so this professional tool is made to last.
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My new blow dryer
A very good experience
Sam Villa
Thank you for the stars! -the Sam Villa Team

Great dryer!
This dryer works great on my curly frizzy hair!
Sam Villa
We love tackling all types of hair! -The Sam Villa Team

Return
Once I figured it out it was so simple. Thank you for the quick response and replacement!
Sam Villa
Hi there! We are always happy to help! We are glad we were able to get this replaced for you! Thanks -The Sam Villa Team

Pleasant surprise
Pleasant surprise Loving my new blow dryer I am a retired stylist I do a handful of clients gone are the days I spend hundreds on my equipment but also don’t want junk. This is a fabulous blow dryer I also purchased the cutting combs which I love.
Sam Villa
We strive to be fabulous! You blow us away with your praise! Thanks -The Sam Villa Team

Sal caramanna styles
Excellent dryer light weight Very happy with it
Sam Villa
Thank you for the stars! We are thrilled to hear that you are happy with your new dryer! -the Sam Villa Team

Love It!
I have ordered soooo many products, Saw there was a sale, And I just had to have more of the best products! I also work at Funeral Home so instead of bringing all my things across the street, Sam Villa your products are also in my prep room to!! Love them all! Quality is the best!!!
Sam Villa
Thank you so much for your continued loyalty and support! ♥ We love that you love our tools! -the Sam Villa Team

Fabulous
It’s called the essential for a reason and it proves itself everyday
Sam Villa
Hi there! We are blown away by your praise! Thanks! -The Sam Villa Team

Great blow dryer and flat Iron I love it
Sam Villa
We love that you love it! -the Sam Villa Team
Best Product Ever!
It’s worth the money! I have very frizzy hair and after using this blow dryer with a round brush my hair is straight! No flat iron needed!❤️️
Sam Villa
That is great! We love beautiful blowouts with the round brush! :fog::two_hearts: -The Sam Villa Team
Great dryer for a great
Great dryer for a great price. Thank you Sam Villa for creating such great tools for stylist needs.
Sam Villa
You are so welcome! We are glad you love your dryer as much as we do! -The Sam Villa Team