Essential Series Blow Dryer
Get luxurious, touchably soft hair with less static and frizz. This sturdy, hair-friendly ionic dryer protects your hair’s health and vibrancy. Negative ions neutralize static, minimize flyways, and lock in moisture for ultra-sleek hair that’s easier to style. Your dryer comes with two precision concentrator nozzles that let you direct the airflow right where you want it.
Features
- Advanced ceramic & ionic technology for more shine with less frizz and a softer finish
- Professional and durable 1750w AC motor for a quick, powerful blow-dry
- Variable speed & temperature controls (front switches suitable for any grip)
- Cool shot button to set your style in place
- Ergonomic design for easy handling and maximum control
- Includes 2 precision concentrator nozzles
- Professional 9 foot cord length for convenient styling (extended cord strain relief for increased durability and flexibility)
- Removable filter twists to unlock for easy cleaning
- For use in the US, Canada and Mexico only. We regret we are unable ship this dryer outside of North America
- Made in Italy
More Information
SKU: 50020
Color: Black
Handle Design: Classic Series
Warranty
Please visit our Support Center for information on our Warranty Policy and Return/Exchange Policy.
ESSENTIAL SERIES
BLOW DRYER
The Essential Series Blow Dryer delivers a faster, easier blow-drying experience and stunningly beautiful results.


Softer, Healthier Hair
Get luxurious, touchably soft hair with less static and frizz. This gentle, hair-friendly ionic dryer uses less heat than a traditional blow dryer to protect your hair's health and vibrancy

Comfortable, Easy Styling
Blow-dry and style your hair in comfort with this light, ergonomic tool. It's easy to use and gentle on your shoulders and arms. The compact size makes it perfect for travel.

Accessible Value
Perfect for students, new stylists, and stylists on a budget, the Essential Series Blow Dryer delivers professional results at an affordable price point.
Product Details
Beautiful Blowouts in Less Time
“I love spending hours blow-drying my hair,” said no one ever. Save styling time (and get out the door faster) by reaching for this powerful ionic blow dryer. It makes the water in wet or damp hair evaporate faster by breaking apart the water particles. This can cut your drying time in half! You’ll notice a difference instantly (especially if your hair is long, thick, and/or curly). Choose the perfect speed and heat level for YOUR hair with the variable speed and temperature controls.
Softer, Healthier Hair
Get luxurious, touchably soft hair with less static and frizz. This gentle, hair-friendly ionic dryer uses less heat than a traditional blow dryer to protect your hair’s health and vibrancy. Negative ions neutralize static, minimize flyways, and lock in moisture for ultra-sleek hair that’s easier to style. Your dryer comes with two precision concentrator nozzles that let you direct the airflow right where you want it.
Luminous Shine
Want glossy, silky strands that shine like diamonds in the sun? The secret is to use a blow dryer with ionic technology. It tightens and polishes the hair’s cuticles for a satiny-smooth, high-shine finish. For even more luster, use the cool shot button to lock in your style after blow-drying.
Comfortable, Easy Styling
Blow-dry and style your hair in comfort with this light, ergonomic tool. It’s easy to use and gentle on your shoulders and arms. The compact size makes it perfect for travel (within North America only). A professional 9-foot cord gives you plenty of space to work.
Salon Quality at Home
Create beautiful body and volume, bouncy curls, or sleek and polished straight hair in the comfort of your home. The durable Essential Series ionic blow dryer requires less drying time per blowout, so it has a longer lifespan than most traditional dryers. Your blow dryer is an important investment in your hair’s health and beauty, so this professional tool is made to last.