Sam Villa Blogs

We have two great technique for creating loose waves or soft curls that every stylist should add to their bag of tricks. These techniques allow you to create natural looking curls or waves using a...

Would you like to know two ways in which you can control unruly fly-aways at the root after you've finished an awesome professional blow dryer? This first technique is great for calming fly-aways ...

We've all experienced it before - you work hard to create curls with your round brush only to see part of the curls have collapsed half-way through your finish. How can you get the curls to stay i...

Clients with curly hair are savvy. Chances are, they have tried every taming, moisturizing and de-frizzing product on the market, and have had more "one and done" salon appointments than they c...

Learning how to work with curly hair may not be a priority for all stylists, but fifty percent of North American women have natural wave or curl to their hair, so it's pretty important to d...

Fact: 50% of North American women have natural wave or curl and this hair type intimidates many stylists because it's fragile, prone to frizz and unpredictable. Fact: Shying away from curly hair cl...

Curlicious, Your Guide to Mastering Naturally Curly Hair was the 6th DVD in "The Aspire Tour" learning series. Within Sam Villa team, we decided to give it away from free, due the C...

In this how to video, Sam Villa demonstrates two different techniques using a Marcel Iron to create a variation of finger waves. First, Sam share the secret to creating Red Carpet Waves, thi...