Sam Villa Blog

As our calendars start filling up with special events and nights out, now is the perfect time to learn how to create beautiful finishes for our curly and wavy guests! While there’s nothing wrong w...

We can smell the Eggnog Latte’s and Peppermint Mocha’s now! Twinkle lights are already popping up here and there, which means we’re just a hop skip and a jump away from the mistletoe! As we hea...

Learn How to Create Free-Flowing Volume With Mega Hold Heads up-- Velcro rollers are back in a BIG way! As the trends toward dry cutting and high-volume finishes continue to grow, it’s time to rev...

Weddings are back-- and lived-in, organic upstyles are hotter than ever! Brides today are loving updos with natural texture, according to Redken Artist, Sam Villa ARteam member and re:TREAT Salo...

Naturally textured hair with higher or tighter curl patterns isn’t just a trend-- it’s a movement! As more and more people are embracing their natural curls and coils, now is the perfect time to...

Soft, lived-in texture and natural movement are two of today’s hottest hairstyling trends. But creating a beautiful textured cut isn’t as simple as blending, blending and more blending! Several fac...

  Blonding and Styling for all Curl Patterns with Lindsey Marie Olson With over 60% of the North American population rocking textured hair, it’s never been more important for stylists to build c...

No matter the occasion, braids and upstyles are always in! You can wear a simple braid to tame frizz on a casual day or create a more complicated upstyle for a formal event – especially during wedd...

Ignite your creativity for several new looks with one jaw-dropping style! In this video, Sam Villa, Redken 5th Avenue Global Artistic Ambassador and the Co-Founder Chief Creative Officer of Sam Vi...